Cutting edge work will be available to both view and purchase tomorrow as The Other Art Fair opens it’s second exhibition this year, following the success of it’s earlier May edition. Running from 22 November until 25 November, visitors and art lovers will have the chance to delve into the world of alternative art and even take a piece of it home for themselves. In May, the three day event, attracted nearly 7,000 visitors from gallerists and seasoned collectors to first time buyers and art fanatics. The success of the show is evident in the fact almost a quarter of the exhibiting artists were approached to work with galleries afterwards. Unique in its ability to unite over 100 emerging artists directly with the public, The Other Art Fair has already gained a reputation of one of the best venues for collectors to uncover new talent. The underlying aim of the fair is to put the building blocks in place for artists and collectors to forge long lasting links.
Along with the main layout of the fair there will be a variety of visitor activities too. Previously, The Tanks at Tate Modern put the spotlight on the importance of performance art, in a similar vein, The Other Art Fair presents the Fine Art Performance Programme. This collection of performance art will include, the Spanish ensemble Walking Gallery who exhibit work strapped to their bodies. There will also be more conventional talks and lectures ran by the Partners of The Other Art Fair with the desire to inform and entertain. As well as a cafe and bar with live music, there will also be a specific stand for the best unrepresented photographers and the sale of limited edition prints. Not just a fair for visitors but also artists themselves, The Other Art Fair have a selection of events to direct artists in the way of success, including a mentoring programme ran by MA graduates from Sothebys Institute to advise on pricing, stand composition and self-representation. Although, informative, The Other Art Fair opens up a relaxed environment in which to connect artist, art and visitor.
The Other Art Fair, 22 – 25 November, Ambika P3, Marylebone Road, London, NW1.
All images courtesy of The Other Art Fair
1. Cyrus Mahboubian, Silent Pool (Ophelia), One-off C type print, mounted on aluminium, 40 by 30 inches.
2. Dan Hillier, Lyra, Screen Print.
3. Delphine lebourgeois, Deesse V “Goodbye Kisses”, Limited Edition giclee print + Inks, 900x121mm (paper size).
Posted on 21 November 2012