Nectar’s Home and Living Seasonal Style Guide is a publication that has been running for just under a year, created using trend predictions from well-known interior designers, stylists, influencers and bloggers. The guide, whilst providing opportunities for inclusivity in the industry interior design –promoting affordable and attainable items for audiences – poses intriguing questions about e-commerce and inspiration as pillars of new and accessible design.
The idea for the guide came from an awareness of the changing, fast-paced world of digital platforms such as Behance and Pinterest, noting that interior design was becoming ever popular through accessibility and a connectivity of ideas. As Casey Paul, PR & Outreach Executive for the Guide notes: “The idea was to create a simple guide which users could find all the information in one place. With trends for Spring/Summer and Autumn/Winter in one place – complete with images – it’s a great way to get people thinking about that change they might have been thinking to make in their homes.”
So where did the ideas come from? The rise of globalised information and shared trends is Paul continues: “We created the style guide using by researching various predictions from 2016. Pantone’s colour of the year also played a significant role in deciding what to include – as Greenery was chosen as the colour for 2017, this meant that many of the items had to complement and work well with the colour palette.”
Indeed, this insight into online readerships and audience demand offered many successful ideas, reflecting the traits of social media, and, perhaps, the “Instagrammable” home. As Paul continues: ” The highlights for 2017 have definitely been the use of rustic and natural based trends – complementing tones of green, use of brick work, quirky lighting and neutral colours to create the illusion of space.”
Notable examples can be seen in the Spring / Summer Study range, a compilation that includes tropical prints, bold palettes and leafy plants. Raw materials such as wooden desks, rattan chairs and bamboo inspired accents are also included, reflective of an increasing desire for sustainable products and traditional materials. In the Autumn / Winter Living Room range, minimal, geometric lamps are a prevailing feature, a trend that can be seen across many bespoke designers’ collections, including Droog and Ronan and Erwan Bouroullec.
What’s in store for next year? In 2018, Nectar will be looking to interactivity, thinking about wider global inspiration and inclusivity of clients. This is, as Paul states, “so people can find out more about trends and Nectar.”
To see the 2017 Style Guide, click here.
1. From the Home and Living Seasonal Style Guide.