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Sensory Disconnect

Sensory Disconnect

Jeanette Hägglund is a Swedish photographer based in Uppsala who has worked in the industry for 12 years across advertising and portraiture. A consistently bright and bold aesthetic can be found in various commercial and personal series, which collectively free viewers from a measurable, recognisable reality. Alienation is at the very centre of the artist’s practice: images from Temptations – shot in Copenhagen and Malmö – revel in flourishing forms and hyperreal colours. Meanwhile, Beyond the Beach offers a closer look into a small tourist village where older hotels will soon be superseded by tall resort complexes. Similarities can be seen in both series; whether negative or positive, the end result is an altered perspective. Although pop minimalism is a concept widely used in digital photography, Hägglund utilises the format not to comment upon a universal existence – one that is increasingly reductive in its anonymity – but to open minds to new possibilities. www.jeanettehagglund.se.