Conceived as a complementary exhibition to Pop Art Design,The Street, the Store, and the Silver Screen celebrates MCA’s holdings of seminal Pop Art. During the 1960s, many artists gravitated toward the brash colours, simplified designs, and direct salesmanship of the burgeoning commercial world and incorporated these same strategies into their fine art practices. Associated with the iconic movement, these artists shocked viewers by attacking the rarity, preciousness, and financial independence that traditionally embodied fine art.