Advertisement

Energetic Arrangement

Energetic Arrangement

French duo Paul et Martin – Paul Lombard and Martin Rautureau – specialise in photography and short film, working consistently for international fashion brands such as Le Coq Sportif and Armistice, as well as a number of established musicians. Stills from The French Lesson showcase one of their most notable collaborations, a creatively led video achieved through a summery, geometric aesthetic. Bold, emphatic models take to pop-coloured patios and radiant poolsides; they are active participants who engage freely with the locations. Sun-drenched spaces and verdant landscaping are the perfect outdoor components for tricolore-styling, with each background being a successful example of art direction. Demonstrating a well-practised vision for editorial commissions, the series looks at advertising through a fresh perspective; each image offers a glimpse into a bright and idealistic lifestyle, enhanced through immaculate set design and cultural identification.

www.pauletmartin.com