Hayley Eichenbaum (b. 1989) is an interdisciplinary artist based in Los Angeles, who studied for several years at the San Francisco Art Institute before completing her BFA at the Milwaukee Institute of Art & Design. Her practice is built upon an elasticity in the use of different media, but her best-known pieces arise through digital photography. Examining notions of the façade, each image treads a line between the authentic and the surreal, looking towards a meeting point where these abstract concepts cross over. Over the past four years, Eichenbaum has documented the remnants of Route 66 in the American southwest, resulting in The Mother Road series. A preservation of its romanticism, the photographs offer a space through which to capture and strengthen memory. Bright, pop-coloured compositions offer polished idealism – and, more specifically, the recognisable tropes of Americana reach a new, cathartic sense of climax.
