British luxury brand Mulberry has opened its first store in Berlin on prestigious street, Kurfürstendamm. This new store continues the brand’s expansion into major European cities and reinforces the brand identity through a dedicated retail space. Mulberry is internationally known for luxury leather craftsmanship. Founded in 1971 in the English countryside, the brand is one of the last British luxury brands to still retain and invest in leather goods manufacturing in the UK, and has built a reputation for balancing creativity and modernity with the traditions of luxury leather craft.
The new Mulberry store has been designed by renowned British architects Universal Design Studio, who focused on creating a connection between the store design and Mulberry’s dedication to craftsmanship. Tactile, natural materials like timber and limestone provides a welcoming and warm environment and oak is used as a subtle reference to the English countryside and Mulberry’s rural roots.
To celebrate the brand’s arrival in the city, Mulberry has collaborated with respected Berlin artist Frank Hülsbömer, who has created a bespoke installation in a dedicated in-store space. The piece is based on the brief of ‘design and craft’ and uses shards of vintage glass and light to create a kinetic art installation, which will be in residence for the first part of the summer. Other in-store design touches include Bocci pendant lights and Lee Broom crystal globe light fixtures.
The store stocks men’s and women’s leather bags and accessories, as well as seasonally changing women’s accessories, shoes and ready-to-wear. Mulberry in Berlin also has a retail exclusive: a Willow Tote in Biscuit Brown Alligator, the only one of its kind in the world.
Mulberry, Kurfürstendamm 184, 10707 Berlin
1. Courtesy of Mulberry and Frank Herfort.
Posted on 16 April 2013