Collating the random reactions of volunteers, Eva and Franco Mattes film Emily’s Video is the result of an online call to watch “the worst video ever”. Running at Carroll/Fletcher, London from 23 April until 11 May, the film is a demonstration of audiences’ reflecting on another film. The original video – sourced from the “Dark Net”, the internet’s disturbing alter ego – has been destroyed, with these second hand experiences the only proof of its existence. In line with You Tube’s “reaction videos” Emily’s Video provokes disbelief, fear, anger, disgust, and nervous laughter. Some participants hide their eyes or simply walk away, while the external audience eagerly await the next response.
Opening at the same time will be Eva and Franco’s “a group exhibition stolen by Eva & Franco Mattes” entitled Brand Innovations for Ubiquitous Authorship. Each of the artists involved produced an object using a custom printing or fabrication service. These services, such as CafePress and Zazzle, exist to provide users a cost-effective way of producing fully customized products, from t-shirts to iPhone cases, and a host of other objects – custom 3D printing from companies like Shapeways, full printed books from companies like Lulu, &c.
With a unique approach to their artistic practice, both Emily’s Video and Brand Innovations for Ubiquitous Authorship are set to be novel experiences of art.
Eva and Franco Mattes, 23 April – 11 May, Carroll/Fletcher, 56 – 57 Eastcastle St, London W1W 8EQ.
Posted on 12 April 2013