For its 15th edition, Art Rotterdam has moved to a new location at the Van Nellefabriek. Running 6 – 9 February, the fair now brings together all sections under one roof. The extensive programme includes Main, New Art and Projections, which is the second edition of the innovative video section. In addition to Art Rotterdam, the city becomes a hub for the art industry and a there are numerous pop-up shows, open studios, museum exhibitions and artist presentations. Audiences will have the opportunity to explore the entire location as a free shuttle bus runs between the Van Nellefabriek, the Museum quarter and the Wilhelminapier.
For Art Projections 2014 the five-star Andaz Hotel will buy up video works and then present them in the Amsterdam hotel. Last year in 2013 the hotel acquired videoworks and donated one work to the Stedelijk Museum Amsterdam and De Hallen Haarlem. At this year’s edition participants include Mary Reid Kelley from Pilar Corrias, Yuki Okimura from Misako & Rosen and Frank Ammerlaan from Upstream Gallery.
The New Art Section focuses on emerging art and consists of 25 new international galleries selected by Witte de With Center for Contemporary Art, directed by curator Samuel Saelemakers. The selected galleries are able to to show their young talent at a considerable reduced fare to the international public of art-lovers, collectors and curators. In 2014, 21 among the 25 galleries of the New Art Section are originated from countries outside The Netherlands.
In the central hall of the Design Factory artist Allard van Hoorn will perform a 5-day marathon concert composed for Art Rotterdam. Working in cooperation with the Distractfold Ensemble from Manchester, UK, the artist has produced a piece to be performed continuously with the intention of increasing the visitors’ sensory experience. The music is made of transformed sounds from the original fuse box of the Van Nellefabriek and is influenced by acts from the public.
Art Rotterdam, 6-9 February, Van Nellefabriek, Van Nelleweg 1, 3044BC Rotterdam.
1. Image courtesy Art Rotterdam and Tertius Xavier van Oosthuyzen.